Built for merchants stuck in the middle
You've outgrown native platform search. Enterprise tools are overkill. XTAL is search that just works for catalogs like yours.
Find Your Use CaseBad search is where sales go to die
15%
of visitors drive 45% of revenue
80%
leave after failed searches
4x
higher conversion with AI search
You're not losing to competitors. You're losing to your own search bar.
Complex catalogs. Simple search.
Wine & Spirits
Challenge:Customers search by grape, region, occasion, food pairing, price point, often all at once. Traditional search chokes on 'dry red under 30 for steak dinner'.
XTAL Solution:XTAL parses varietal, style, price, and pairing intent. Returns Cabernets, Malbecs, and Syrahs sorted by value and food compatibility.
Auto Parts & Accessories
Challenge:Mix of exact part number lookups ('OEM-7R3Z-19G490-A') and intent-based browsing ('floor mats for 2019 F-150 crew cab'). Traditional search can't handle both.
XTAL Solution:Full-Spectrum Search routes part numbers to precision matching while parsing year/make/model/trim from natural language queries.
Craft & Hobby Supplies
Challenge:Customers describe projects, not products. 'Stuff to make friendship bracelets' should return thread, beads, clasps, and patterns. Not a single SKU.
XTAL Solution:XTAL understands project-based intent and can return curated product sets, related items, and appropriate skill-level matches.
Outdoor & Sporting Goods
Challenge:Searches combine activity, conditions, experience level, and brand preferences. 'Warm sleeping bag for winter backpacking not too heavy' has five constraints.
XTAL Solution:XTAL extracts temperature rating, weight class, activity type, and experience level, then returns ranked results without requiring filter gymnastics.
Health & Supplements
Challenge:Customers search by symptom, ingredient, dietary restriction, and goal. Not product name. 'Vegan omega-3 for joint health' needs semantic understanding.
XTAL Solution:XTAL maps symptoms to ingredients, respects dietary filters, and surfaces relevant products without requiring medical-grade tagging.
Industrial & B2B Supply
Challenge:Repeat buyers punching part numbers alongside new customers browsing by application. One search bar needs to serve the procurement manager and the first-time buyer.
XTAL Solution:Full-Spectrum Search handles MPN/SKU precision for reorders while parsing application-based queries for new customer acquisition.
From Shopify stores to headless builds
Growing DTC Brands
$500K–$10M revenue, 50–5,000 SKUs
You've got product-market fit. Traffic is growing. But you don't have a search engineer, and you shouldn't need one.
- •Native Shopify/BigCommerce search returning embarrassing results
- •Customers searching for products you definitely have and getting 'no results'
- •No time or expertise to configure Algolia/Searchspring properly
XTAL Fit:Install, connect your catalog, go live same day. No configuration required. Merchandising rules in plain English when you're ready.
Specialty Retailers
Deep catalogs, expert customers
Your customers know more than most. They search with jargon, part numbers, and hyper-specific requirements. Generic search makes you look amateur.
- •Customers using terminology that doesn't match your product titles
- •Complex faceted navigation that nobody uses correctly
- •Spending hours on synonym lists and redirect rules
XTAL Fit:Full-Spectrum Search handles expert queries and casual browsers equally. Jargon, part numbers, intent-based descriptions: all in one search bar.
B2B & Wholesale
Reorders + acquisition in one experience
Your best customers know exactly what they want: part number, quantity, done. But you also need to convert new accounts browsing by application.
- •Search optimized for one mode or the other, never both
- •Procurement managers complaining about too many clicks
- •New customers bouncing because they can't describe what they need
XTAL Fit:Precision mode for reorders. Semantic mode for discovery. XTAL detects which the customer needs and responds accordingly.
Moving from another search provider?
We make migration painless. Here's how XTAL compares to what you're using now.
From Native Platform Search
Not a comparison. An upgrade.
Built-in search is fine for 20 products. At scale, it's costing you sales. XTAL installs in minutes and the difference is immediate.
From Algolia
Works out of the box
Algolia is excellent if you have engineering resources to configure it. XTAL gives you comparable results out of the box. Plain-English merchandising instead of JSON rule configs.
From Searchspring
AI-native vs. AI-adjacent
Searchspring bolted on ML features to a traditional search stack. XTAL was built from the ground up around LLM understanding. The difference shows in edge cases.
From Klevu
Simpler setup, better intent parsing
Klevu's AI features require significant training data and tuning. XTAL works with your catalog as-is, understanding queries from day one.
The searches that break traditional engines
These are actual queries from real e-commerce stores. See how XTAL handles what keyword search can't.
"anniversary gift for wife who has everything"
No results for 'anniversary gift wife everything'
Reasoning
Identified: Gift occasion (Anniversary) + Recipient (Spouse/Wife) + Constraint (Unique/Experiential preferred)
Personalized items, experience gifts, luxury accessories, artisan pieces
"my back hurts from my office chair"
Results for 'back office chair' - showing office chairs
Reasoning
Identified: Problem (Back pain) + Context (Office/Seated work) + Need (Ergonomic support)
Lumbar cushions, ergonomic seat pads, posture correctors, standing desk converters
"running shoes wide feet flat arches under 150"
Results for 'running shoes' - 200+ items, user must filter manually
Reasoning
Identified: Category (Running shoes) + Width (Wide) + Arch (Low/Flat support) + Price (<$150)
Stability shoes in wide widths with motion control, sorted by value
"2pk Dewalt 20v 5ah or compatible"
Exact SKU match only, misses compatibles
Reasoning
Identified: Brand (DeWalt) + Spec (20V 5Ah 2-pack) + Flexibility (Compatible alternatives OK)
OEM DeWalt 2-pack + compatible aftermarket options, sorted by rating
See your catalog. Your queries. Your results.
15 minutes. We'll connect to your store and run real searches side-by-side. If it's not obviously better, we'll tell you.
No credit card. No 30-day trial that auto-converts. Just a real demo with real data.